Traction is Everything
Traction is the lifeblood of any new venture. The reason most startups fail is not because they can’t build a good product, they fail because they can’t get traction. Market traction will help you find investors, grow your revenue, increase market share and make it possible to achieve all the things you dream of for your business venture.
Traction in the market is everything.
At Traction.ltd we do one thing, help your venture gain market traction.
Market Traction
Achieve an optimal message to market match and get the proof & tangible early traction you need for your venture.
Traction for Investors
Show potential investors that customers are ready for your product or service, with demonstrable traction in the market.
Traction for Adoption
The same strategies which get a venture off the ground, can then be scaled to ramp up growth and achieve real adoption.
What We Do
Here at Traction.Ltd, we work primarily with early stage start ups, using experience driven iterative strategies to achieve real traction and growth in a cost effective way.
We work in the sweet spot between strategy, technical marketing and creativity, in order to find the most cost effective way to both discover and then communicate with your ideal future customer.
With a highly skilled team well versed in all aspects of digital marketing, we test, measure and learn until we have built the most direct and cost effective pathway to reach your customers. Most importantly, our depth of experience means we generally know what to test first, greatly shrinking the time it takes to really ramp up growth for your business.
Any competent agency can test, measure and learn. The true advantage comes when your agency knows what to test first.
About Us
Traction.ltd has a highly experienced team with decades of experience marketing in the digital age. We have worked hard from day one to build a solid core team with the skills required to take your project to the next level with regards to market adoption. Traction is what we do and our core team and the rest of our distributed team live and breath marketing in the digital space, and use that to your benefit.
Our core team is based across Australia and London, with a complementary skill set allowing us to deliver solid results driven marketing services based on sound technical principles without becoming lost in detail and forgeting about the creative side of marketing.
A note on this website, it may seem light in content but that is by design. The vast majority of projects we get involved in are via introduction from a past client or from us reaching out to great ventures. The cold queries and RFPs we used to receive were rarely fruitful, so we made some changes. We do zero advertising and we do not even allow ourself to be indexed by Google. The only way we promote ourselves is by generating market traction for our clients.
Core Team
Patrick Rose
Strategy Director
Business strategist, digital PR expert and general business manager.
Sam Chalmers
Marketing Director
Technical marketer and growth hacker extraordinnaire.
Paul Martinson
Project Manager
Project manager, social media strategist and deadline enforcer.
Yannie Zhang
Content Manager
Content manager and marketer, full stack media producer.
Our Work
Titan Hunters
1scope is a platform for organisations to share scholarships, work experience and training opportunities.
1Scope
1scope is a platform for organisations to share scholarships, work experience and training opportunities.
a2 Milk
The a2 Milk Company is in the business of pioneering a2 Milk, making its unique health benefits understood and available to everywhere around the world.
Bookwell
Bookwell is an online booking portal for the beauty and health industry, with great market traction in the competitive space of Australian beauty.
Mys Tyler
Love That Pet provides a seemless experience supplying information, products and veterinarian services in one place.
Love That Pet
Love That Pet provides a seemless experience supplying information, products and veterinarian services in one place.
BankWest
Bankwest provides personal and business banking solutions for more than one million retail and business customers across Australia.
FootySocial
Footysocial allows users to find professional football players and teams on social media from Twitter, Facebook, Instagram, YouTube and Google+.
DeRace
Canva is a free graphic-design tool website with global traction, taking market share from industry giants.
WhoGivesACrap
Who Gives A Crap sells toilet paper and raises funds for sanitation projects in developing countries globally.
Canva
Canva is a free graphic-design tool website with global traction, taking market share from industry giants.
EatNow
Eatnow is a food ordering website sharing top market share with Menulog after their merger and subsequent acquistion by Just Eats.
Cavalry
Cavalry aims to disrupt freelancing in Australia, benefiting both freelancers and the businesses that rely on them.
The Iconic
The Iconic is a Sydney-based, online fashion and sports retailer, with great traction in the competitive Australian market.
Clipp
The Clipp app is a new way to pay. The fast, safe and easy cash alternative accepted at hundreds of bars, pubs and restaurants around Australia.
Clipp
The Clipp app is a new way to pay. The fast, safe and easy cash alternative accepted at hundreds of bars, pubs and restaurants around Australia.